Tips to Motivate Buyers to Buy YOUR home
Whether you are selling For Sale By Owner (FSBO) or with a Realtor, selling a home has gotten significantly harder than it was over the last few years. While it is not technically a buyer’s market, we almost need to treat it like it is. We need a way to motivate the buyers to like your property more than the competition. Here are some ways to make sure your property stands out.
- Make the property as shiny as possible : Look, a clean home that is finished and touched up will show nicer than the competition. This is listed as number one for a reason.
- Price it aggressively : Selling it fast is a must. The longer it’s on the market the more you lose your chance to grab a great buyer. This is NOT the time to price your home high hoping to get it.
- Finish all started projects : Make sure any started projects are finished and don’t start a new one unless you can complete it in a day or so.
- Market the heck out of it : This goes way beyond putting it on Zillow (for the FSBO crowd) or just putting it on MLS (for those that will use a Realtor) and forgetting about it. It has to be everywhere. Marketplace, paid ads, Craigslist etc. If you know the particular buyer you are looking for, advertise to that crowd using some Facebook ad tools.
- Offer incentives to buyers : Buyers may need to be pulled to you with a strong selling magnet. Consider offering a rate buydown or paid closing costs upfront. This may incentivize them to come to your home over the competition
- Monitor the market : If you are not the best priced home on the market, you will need a way to get them to your home. This changes as more homes hit the market. Stay on top of it weekly. Make price adjustments as necessary.
This won’t guarantee your sale, but it will at least give you a fighting chance. In a time where selling a home gets a little scary if you don’t get an offer in the first week, it starts becoming a nail biter.
Redwood Real Estate offers all consultation regarding the reals estate market. Call now for free discussion.